customer hacking
Growth Hacking Costly? Early SaaS Founders Dodge It
Growth hacking can be costly - 68% of companies see higher churn after the hype fades, according to a 2025 Gartner survey - so early SaaS founders dodge it by focusing on customer hacking. Growth Hacking’s Hidden Overheads Key Takeaways * Viral spikes often lead to high churn. * Short-term hacks