growth hacking
Pop-Ups vs Thoughtful Funnels Do Growth Hacks Win
Higgsfield AI’s aggressive pop-up campaign backfired, delivering a 47% churn surge that erased any short-term gains. Within 18 months the company launched 72 pop-up events, but user sentiment plummeted and engineering cycles stalled. Growth Hacking Spree: Higgsfield AI Quick Fire When I first joined Higgsfield AI, the board was