growth hacking
Shift Customer Acquisition Gaia Owned vs Third‑Party Platforms
Replacing costly third-party ads with an internally curated video channel tripled Gaia's ROI, delivering higher margins and faster growth. Customer Acquisition on Pay-Per-View Platforms When I first examined Gaia's spend on pay-per-view services, the numbers screamed inefficiency. Third-party platforms promised instant reach, yet each minute of