growth hacking
Micro‑Influencers vs Paid Ads: Customer Acquisition Exposed
A $3,000 micro-influencer budget generated a 28% increase in new buyers within 60 days, outpacing paid-ad alternatives. When I first saw the numbers, the skeptics who doubted micro-influencer ROI went quiet. The data came from a Q1 test on an automotive accessories brand that blended predictive analytics, hyper-targeted creator